About the concept of corporate culture, there are many different understanding and expression:
1. American scholar John Kotter and James Heskett, corporate culture refers to the various departments in an enterprise, or at least those business executives who have corporate values ​​and operating practices. ... Refers to the various departments of the enterprise segment, or located in different geographical environment departments have the kind of common cultural phenomenon.
2. Tres Deere and Alan Kennedy believes that corporate culture values, heroes, customs, ceremonies, cultural networks, enterprise environment.
3. William Ouchi, the corporate culture is "aggressive, defensive, flexibility - that determine the values ​​of the activities, views and behavior patterns.
4. The corporate culture is a new theory of modern enterprise management, the enterprises really want to step into the market, out of a development faster, better efficiency, and continuously improve the overall quality of the coordinated economic development of the road, be by universal and to deepen corporate culture construction.
5. Corporate culture is both broad and narrow understanding. Broad corporate culture is the enterprise to create material culture and spiritual culture with its own characteristics; the narrow corporate culture is the purpose of the operation of the enterprise has its own personality, values ​​and ethical conduct comprehensive.
6. Corporate culture is an important part of the social and cultural system, it is a comprehensive reflection of the national culture and the modern consciousness within the enterprise and performance characteristics of enterprises formed under the influence of national culture and modern consciousness and sense of community, and this awareness generated code of conduct..The corporate culture is a new theory of modern enterprise management, the enterprises really want to step into the market.